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Wilkinson, C and Patterson, A (2014) Peppa Piggy in the middle of marketers and mashup makers: A netnography of absurd animation on YouTube. In: Brown, S and Ponsonby-McCabe, S, (eds.) Brand Mascots: And Other Marketing Animals. Taylor and Francis. ISBN 978-0415826761
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Publisher URL: https://www.taylorfrancis.com/books/e/978020352775...
Abstract
Book chapter
| Item Type: | Book Section |
|---|---|
| Subjects: | P Language and Literature > PN Literature (General) > PN1990 Broadcasting P Language and Literature > PZ Childrens literature |
| Divisions: | Education |
| Publisher: | Taylor and Francis |
| Date of acceptance: | 1 January 2014 |
| Date of first compliant Open Access: | 3 March 2020 |
| Date Deposited: | 03 Mar 2020 11:58 |
| Last Modified: | 03 Sep 2021 23:00 |
| Editors: | Brown, S and Ponsonby-McCabe, S |
| URI: | https://ljmu-9.eprints-hosting.org/id/eprint/12372 |
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